Health communication resources

Local Health Data
Create compelling communication materials with ease by using pre formatted local health data with attributed sources to include in your press releases, news stories, reports, grants or policy briefs.

The Community Information Toolkit
An easy-to-use set of tools to help you assess your community’s news and information flow and take action to improve it.  

Health Literacy for Public Health Professionals Online Training
To help public health professionals respond to the problem of limited health literacy, the CDC has launched a free training program. The purpose of this training is to educate public health professionals about limited health literacy and their role in addressing it in a public health context.

National Center for Health Marketing (NCHM)
The mission of the NCHM is to protect and promote the public's health through collaborative and innovative health marketing programs, products, and services that are customer-centered, science-based, and high-impact. The site also includes resources on partnerships, research, evaluation, and professional development.

The VERB Campaign
The VERB Campaign: The VERB campaign was a national, multicultural media campaign conducted by the CDC from 2002-2006 with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. VERB applied sophisticated commercial marketing techniques to reach and influence tweens and important personal contacts, such as parents, teachers, and others.

Readability Guidelines (PDF)
This pdf document is a handout from the National Cancer Institute's Using What Works program. It offers suggestions, resources, and practice exercises for making public health materials accessible to audiences of different reading abilities.

Pink Book – Making Health Communication Programs Work
This resource serves as a guide to planning health communication programs.  The guide serves as a useful introduction or reminder about the science of health communication and was written to be accessible to a diverse group of practitioners and researchers.  Particularly useful topics include program planning steps and theories of behavior change.