Glossary Entry

Qualitative Data 

Data collected in ways that typically encourage discussion, rather than one- or two-word responses. Qualitative data allow you to identify themes or fundamental concepts that provide a general way to understand the specific experiences of individuals. These data usually do not include numbers. They cannot be easily summarized in a table or graph.

Related terms: Data, Primary Data, Secondary Data, Quantitative Data

adapted from NCI's Using What Works